Needing To Juice Up Your Social Media?
GUEST COLUMN: Sandy Lindsay, The Juice Academy
Two years ago, leading comms consultancy, Tangerine, launched The Juice Academy social media apprenticeship to help fill a massive skills gap by moulding the natural skills that young ‘digital natives’ have so that they can be applied commercially, for the benefit of companies and brands. The first of its kind, The Juice Academy has since trained more than 150 young people, employed by companies across the North West as diverse as JW Lees, Pets at Home, BJL and Greater Manchester Police.
The apprentices are trained in all elements of social media management by practicing industry experts and invited guest speakers. The training is a mixture of the theoretical knowledge and essential practical skills apprentices need, including other important elements like professional resilience and time management to enable them to be successful in the workplace.
Hiring an apprentice costs only £9,000 salary (with a £2,500 bonus on completion of study) The next scheduled intake is on 14th April with an interactive ‘boot camp’ assessment day, where employers get to meet a selection of potential apprentices.
Sandy Lindsay MBE, founder and Chair of Tangerine/The Juice Academy and Apprenticeship Ambassador, comments
“Manchester and the north west is a hot bed of creative and digital technology businesses. There is a huge shortage of skilled talent in the sector. Colleges and learning providers are doing a great job of delivering apprenticeships across the UK but we felt this Apprenticeship could be delivered most effectively by an employer in the industry. The course combines industry-leading insight with practical application of technique and uses Tangerine’s investment-led approach to really empower young people to succeed in the field. Social media is not an enigma, it’s a discipline and this apprenticeship is truly employer-led, delivered by practising professionals who will give real insight into using social media in a professional context.”
For more information about The Juice Academy, visit: www.juiceacademy.co.uk – or call Carly or Amy on 0161 817 6600.