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Bermans Board Message

fergal_o_cleirighThe business continues to perform well and you may have seen some of our recent press in Insider and BusinessDesk confirming we are looking to attract new talent . We value the people we have and retaining them and attracting others of the same quality is a key element of our strategy.

We do hope you have found the articles in this newsletter useful. We want to provide you with content that will assist your business and provide you with useful information . As part of this process over the next few months we are going to undertake a communications survey that will allow us to distribute more tailored updates with a frequency and in a format you prefer. This process should start towards the end of April/early May and should take no more than 5 minutes of your time. We would be very grateful if you can assist us in gathering this information.

We are delighted to have recently been accredited with ISO 9001 certification for quality management system and ISO 27001 certification for information security management. Part of our commitment to our clients is to engage more and to obtain feedback that will help us shape and affect how legal solutions are provided to you as our clients.

We want to engage more effectively with you in order to obtain a better insight into your business so that we can add value in addition to providing
effective legal services.

Finally I would recommend that if you are an employer, you or someone in your business responsible for HR attends our employment department`s seminar on Thursday 28th April. Attendees will receive an update on the latest legal changes, be able to ensure they are fully compliant with them and be given the opportunity to mingle with other HR people.
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Needing To Juice Up Your Social Media?

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GUEST COLUMN: Sandy Lindsay, The Juice Academy

Two years ago, leading comms consultancy, Tangerine, launched The Juice Academy social media apprenticeship to help fill a massive skills gap by moulding the natural skills that young ‘digital natives’ have so that they can be applied commercially, for the benefit of companies and brands. The first of its kind, The Juice Academy has since trained more than 150 young people, employed by companies across the North West as diverse as JW Lees, Pets at Home, BJL and Greater Manchester Police.

The apprentices are trained in all elements of social media management by practicing industry experts and invited guest speakers. The training is a mixture of the theoretical knowledge and essential practical skills apprentices need, including other important elements like professional resilience and time management to enable them to be successful in the workplace.

Hiring an apprentice costs only £9,000 salary (with a £2,500 bonus on completion of study) The next scheduled intake is on 14th April with an interactive ‘boot camp’ assessment day, where employers get to meet a selection of potential apprentices.

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Sandy Lindsay MBE, founder and Chair of Tangerine/The Juice Academy and Apprenticeship Ambassador, comments

“Manchester and the north west is a hot bed of creative and digital technology businesses. There is a huge shortage of skilled talent in the sector. Colleges and learning providers are doing a great job of delivering apprenticeships across the UK but we felt this Apprenticeship could be delivered most effectively by an employer in the industry. The course combines industry-leading insight with practical application of technique and uses Tangerine’s investment-led approach to really empower young people to succeed in the field. Social media is not an enigma, it’s a discipline and this apprenticeship is truly employer-led, delivered by practising professionals who will give real insight into using social media in a professional context.”

For more information about The Juice Academy, visit: – or call Carly or Amy on 0161 817 6600.

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