Imagine the scene, dear readers, in the Manchester Law Society Messenger Editorial Committee meeting, when some fool looking to fill column inches suggested an article about legal issues relating to an app based around misguided 90s nostalgia. I am that fool.
Commentators on online privacy and data protection have long predicted a “tipping point”, where the public would finally realise the impact of sharing (and the growing economy based on) their personal data. In the information age where businesses, platforms and brands are targeted around the habits and demographics of their users, knowledge truly is power. The use of that knowledge and the data underpinning it has been taken increasingly seriously by legislators, leading to the original EU Data Protection Directive in 1995, reflected in UK Law by the Data Protection Act 1998.